Roth sold the original photo for 180 Ethereum, worth about $473,000 at the time. The sale included a code ensuring the family retained copyright and received 10% of future sales. Roth expressed her enjoyment of the meme’s various creative iterations and noted the sale’s benefits, including paying off her college loans and donating to charity. Grateful for the experience, Roth appreciated how the internet kept her image relevant and viral for years.
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