In a move that left both the sports and political worlds buzzing, former President George W. Bush was officially named the WNBA’s first-ever Honorary Commissioner during a surprise ceremony at the Dallas Wings’ home opener. Wearing a custom “Dubya for Three” jersey, the 43rd president took to the court with his signature smile and a playful sense of humor, joking to reporters, “After the White House, I figured I’d finally take a job where the plays are actually bipartisan.”
Bush’s appointment comes as the WNBA continues to expand its reach, highlight gender equity in sports, and attract new audiences. The league cited Bush’s longstanding support for women’s sports and his viral 2023 appearance at a Wings game as inspiration for the honorary role. At that event, Bush enthusiastically demonstrated his free-throw form, drawing laughter and applause from fans and players alike. The images quickly went viral, earning Bush a reputation as a charming and unexpectedly capable sports enthusiast outside the political arena.
During Thursday’s announcement, the energy inside the arena was palpable. Fans waved WNBA and Bush-themed signs, including one reading, “Dubya for Three — Make Every Shot Count.” The crowd erupted as Bush stepped onto the court, shaking hands with players and league officials. In his speech, he emphasized the importance of supporting women in sports while keeping the mood light. “I’ve always believed in teamwork, dedication, and fair play,” he said. “Turns out, those qualities translate pretty well to basketball too. And if nothing else, I’m here to make sure the Wings don’t get fouled by anyone off the court either.”
The announcement immediately drew reactions across social media and the wider public. Former First Lady Michelle Obama tweeted a mix of humor and approval: “Who’s got next? (Seriously, this is awesome.)” WNBA star Brittney Griner posted a cheeky message welcoming Bush to the league: “Hope you like dunking on Twitter trolls, sir.” Even critics praised the PR move, with an ESPN analyst noting, “He’ll bring more attention to the league in one week than most politicians do in a lifetime.”
Bush’s responsibilities as Honorary Commissioner are primarily ceremonial but carry a symbolic weight meant to amplify the WNBA’s mission. He will participate in ceremonial tip-offs, advocate for expanded media coverage, and represent the league at public events. In a nod to his well-known hobby of painting, Bush will also design a special “Freedom Ball” for the 2024 All-Star Game, which is expected to generate additional media coverage and fan interest. During the press conference, he quipped, “I promise no hanging chads on the scoreboard,” drawing laughter from both players and reporters.
The former president didn’t just limit himself to speeches and jokes. Bush joined Wings players for an impromptu three-point contest on the court. While sources confirm he went 1-for-10, the attempt earned cheers and applause from the crowd, who appreciated his willingness to engage in the sport with genuine enthusiasm. “He may not be the sharpest shooter on the court,” one reporter joked, “but he’s definitely the most entertaining.” Bush responded with a grin: “It’s all about getting the ball in the hoop and having fun—just like politics, except fewer filibusters.”
WNBA officials hope that Bush’s appointment will have a lasting impact on the league’s visibility and ongoing advocacy for gender equity. By pairing a globally recognized figure with its mission, the league aims to draw new fans, secure additional sponsorships, and highlight the accomplishments of female athletes nationwide. “Having President Bush as Honorary Commissioner is a unique opportunity,” said a league spokesperson. “His presence shines a spotlight on women’s sports and encourages conversation about representation, equity, and recognition in professional athletics.”
The announcement also sparked discussions among political analysts, who noted that Bush’s lighthearted engagement with the WNBA demonstrates a new kind of post-presidential influence. Rather than lobbying or participating in traditional political advocacy, Bush has leveraged his public persona to promote sports, community engagement, and charitable causes, often with a humorous and approachable demeanor. This strategy has earned him positive media coverage and widespread public affection, reinforcing the idea that former presidents can continue to have meaningful impact in unexpected ways.
Social media was ablaze with reactions from fans, commentators, and athletes. Clips of Bush attempting three-pointers, fist-bumping players, and laughing on the court were shared thousands of times within minutes. Memes quickly circulated, showing Bush alongside Wings stars, with captions like “From Texas to Tip-Off” and “Bush Brings the Bounce.” On TikTok, fans created a viral montage of Bush’s free-throw attempts set to upbeat music, racking up millions of views in a single day.
Bush’s humor and relatability were key elements of the announcement. When asked about the challenges of his new role, he quipped, “I’ve faced Congress, world leaders, and press conferences—this is nothing compared to keeping up with a professional basketball game. At least here, if you get blocked, no one filibusters you.” His playful tone underscored his willingness to embrace the ceremonial aspects of the position while keeping the spotlight on the athletes themselves.
The former president also delivered a memorable line that left fans laughing and cheering: “Fool me once… shame on you. Fool me twice… well, let’s just say these ladies don’t get fooled at all.” The remark, a signature Bushism, served as both a humorous nod to his political legacy and a recognition of the skill, resilience, and competitive spirit of WNBA players.
League executives emphasized that Bush’s involvement is part of a broader strategy to elevate professional women’s basketball, attract new audiences, and emphasize the importance of equal recognition for female athletes. “We’re thrilled to have someone with President Bush’s experience and charisma helping us shine a light on our league,” said one official. “His visibility and humor bring energy, while his genuine support underscores the seriousness of our mission.”
As the WNBA season tips off, fans can expect to see Bush at select games, engaging in ceremonial duties and representing the league in media appearances. While he will not be involved in day-to-day operations, his honorary position is expected to generate significant attention, raise awareness about women’s sports, and encourage continued dialogue about equality and opportunity in athletics.
Bush’s presence also highlights a lighter, more unifying side of public life, where sports, culture, and community intersect. Analysts note that such appointments can help bridge divides, offering a space where audiences from different political and social backgrounds can come together in shared enthusiasm for athletic achievement. “This is a rare example of politics and sports converging in a positive, joyful way,” said a cultural commentator. “It reminds us that public figures can inspire beyond their traditional roles.”
The Dallas Wings’ home opener will long be remembered not just for the game itself, but for the historic announcement and the ensuing fanfare. From ceremonial tip-offs to impromptu three-point contests and viral social media moments, the event captured the imagination of both sports fans and the general public. Bush’s involvement promises to keep the league in the headlines, offering a mix of levity, tradition, and genuine advocacy for women’s athletics.
In leaving the court, Bush paused to wave to fans and offer his signature smile, cementing the moment as one of both humor and significance. “It’s all about supporting the game, the players, and the fans,” he said. “And if I can bring a little laughter along the way, that’s a win too.”
With the WNBA season now underway, the league looks forward to seeing the impact of its first Honorary Commissioner. Fans, players, and officials alike anticipate that George W. Bush’s involvement will bring new energy, attention, and respect to women’s professional basketball—an unexpected but welcome “presidential seal of approval” for the sport.
